Long story short

I love finding simple solutions to complex problems and I thrive in entreprenurial, fast-paced environments.

I was born and raised in Guadalajara, Mexico and then headed to New York City for college where I got a bachelor degree in design and advertising.

After working in New York for a couple of years I moved back to Guadalajara definitively in 2012 and got bit by the startup bug. I launched a 2-sided marketplace enabling the sharing of overbought and underused household items. I failed, but learned the value of moving fast and iterating quickly, wearing all the hats, and being scrappy, and how great it is to have a community of entrepreneurs and mentors to lean on.

A year later, I joined Little Arrows, a now-defunct social media agency based in LA, where I led strategy and analytics. It was the beginning of my career working remotely, which I've been doing for 10 non-consecutive years.

Since then I've worked at Y Combinator-and-Thiel Fellowship-backed startups, consulted for Fortune 500 companies, and launched a string of side-projects which I use to learn new skills.

My sweet spot is early-stage companies where I can leverage my entrepreneurial skills, executing on both marketing strategy and operations.

In my free time I like to work out, do yoga, read about the history of science, and learn about people living vastly different lives from mine.


A business’ number one objective is to make money, but its purpose is to serve its community.