When Eric Yaverbaum of Ericho Communications and Mark DiMassimo of DIGO realized that their online lives were in competition with their offline lives, with their families and friends, they created Offlining. Offlining is an effort to make people look up from their screen and get away from their devices, to come back to real life.

Our task was to update the campaign and to develop a language that could be expanded and that was flexible enough to be used for different holidays.